G&E Sales at Texcare Frankfurt 2024: Supporting Innovation in the Textile Care Industry
The Texcare International trade fair in Frankfurt is one of the most significant events in the global textile care industry — a platform where leading companies, innovators, and decision-makers come together to shape the future of the sector. This year, G&E Sales was proud to support the company KTS-RFID, which is located in Brasov, Romania, in presenting their latest developments to an international audience, including the launch of their forward-looking new concept: 24 Linen.
KTS-RFID and the 24 Linen Concept
KTS-RFID has established itself as a pioneer in intelligent textile management. Their new 24 Linen concept harnesses state-of-the-art RFID technology to bring greater efficiency, traceability, and transparency to linen supply chains — addressing a genuine operational challenge for hotels, hospitals, laundries, and textile service providers worldwide. At Texcare, visitors had the opportunity to gain a clear understanding of what this technology makes possible in practice.
The Role of G&E Sales
G&E Sales became involved well before the trade fair opened its doors. We provided support in the form of developing targeted marketing strategies and reaching out to potential clients before the trade fair, creating professional presentation materials, and assisting with KTS-RFID's booth setup and takedown. At the booth we engaged with not only German market participants but also international visitors who travel to Texcare to discover the next generation of textile care technology.
Additionally, through G&E Sales' network it was possible to connect with industry associations and meet other important contacts. For KTS-RFID, these connections — carefully cultivated over four days in Frankfurt — represent a meaningful foundation for future collaboration and international expansion.
Looking Ahead
Texcare 2024 was a great trade show for KTS-RFID, and G&E Sales is proud to have played a role in that outcome. The combination of innovative technology, a compelling new concept, and a well-executed market presence has set KTS-RFID on a strong trajectory for what comes next.
We look forward to continuing this partnership and following KTS-RFID's development in the months ahead.
If your company is preparing for an international trade fair or seeking support in entering new markets, G&E Sales is here to help.
Get in touch today — and let's explore what's possible together.
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