Easy Automator (RPR Automation GmbH) has developed a software solution combined with a teach pen that enable manufacturing companies to automate their manual production processes with robot/cobot systems – without any programming knowledge. Processes such as spraying, painting, cutting, welding, or polishing can be set up and optimised through an intuitive interface, with no need for specialised technical staff. This significantly lowers the barrier to adoption and allows companies to focus on their core competencies rather than searching for hard-to-find robotics specialists.
Easy Automator engaged G&E Sales for business development and sales support. With the goal of placing their solution in international markets, opportunities in Portugal and Japan came up. The outcome: long-term partnerships established in both markets.
What G&E Sales Took On
G&E Sales worked alongside Easy Automator in several key areas. Throughout the engagement, the proposal's structure and pricing were analyzed and optimized to enhance profit margins and accurately reflect the value of the offering. Additionally, various package tiers were developed to give customers the flexibility to choose a package that fits their budget and requirements.
Separately, G&E Sales supported the development of distribution partnerships in Portugal and Japan. G&E Sales took over the communication and managed the engagement process – from presenting the solution and comparing it to other providers on the market, through the negotiation phase, which led to the subsequent commercial processes. As both distributors had specific requirements for their types of projects, it was also necessary to consult closely with Easy Automator to assess whether and how the solution would work for each use case.
A Further Milestone: Building a Connection with Doosan
Alongside the partnerships in Portugal and Japan, G&E Sales also facilitated contact between Easy Automator and the Korean company Doosan – one of the world's leading companies in industrial robots, cobots and automation technology. That initial connection developed into a partnership with Doosan's local German distributor and integration partner, and went beyond a standard distribution agreement: it resulted in an investment that actively supports Easy Automator's further growth.
This outcome illustrates what a well-placed introduction can lead to – when the groundwork is solid and the process is managed with care.
What These Partnerships Mean in Practice
For Easy Automator, the partnerships in Portugal and Japan – combined with the connection to Doosan and its local ecosystem – provide reliable sales channels and first steps across multiple markets at once. The partners know their customers, speak their language, and are well-positioned to represent Easy Automator's solution credibly – a foundation that would have taken the company considerably longer to build independently.
Sales Support That Delivers Results
The work with Easy Automator reflects what G&E Sales does for technology companies: not just opening doors, but managing the full process – from refining the materials to closing the partnership agreement.
Looking to place your solution with distribution partners in new markets? Get in touch – we support you from the first step through to a long-term partnership.
Reach out at info@geglobalsales.com.
New Markets, Lasting Partnerships:How G&E Sales Helped Easy Automator Establish a Presence in Portugal and Japan