Landing your first government contract in a new market is never just about the deal itself. It's a proof of trust – and often the single most important step toward everything that follows.
That's exactly what G&E Sales and Bikeep have achieved together. Bikeep, the Estonian-based provider of smart bike parking and charging infrastructure, has secured its first public sector order in Germany – with the Government of Swabia in Bavaria.
Bikeep and the German Market: An Ambitious Move
Bikeep has built a strong reputation across and outside Europe for its intelligent, connected anti-theft (e-)bike & (e-)scooter parking solutions, designed for private and public institutions alike. Germany – with its deep cycling culture, ambitious climate targets, and a vast landscape of cities and municipalities actively investing in sustainable mobility – represents a natural and highly attractive next step.
Supporting the Full Process
As an experienced international B2B business development partner G&E Sales supported the entire process. G&E Sales took on the role of local point of contact – reaching out to the relevant decision-makers, presenting Bikeep's product portfolio, and clearly explaining what sets Bikeep apart from other providers on the market.
This kind of product communication is often underestimated. Public authorities need to understand not just what a product does, but why it is the right choice compared to available alternatives. G&E Sales handled this conversation on Bikeep's behalf, in the language and context that German public sector clients expect.
Beyond the initial presentation, G&E Sales remained involved throughout the entire business process: supporting Bikeep during the negotiation and quotation phase, assisting with order processing and contract closing, and coordinating the logistics and payment procedures.
For an international company without an established local presence, this kind of hands-on support across the full sales cycle is what makes the difference between a deal that moves forward and one that stalls.
A first public sector reference in Germany is a foundation – one that makes subsequent conversations with other municipalities, districts, and public, as well as private organizations significantly easier. Government clients in Germany rely heavily on references, and this agreement with the Government of Swabia provides exactly that.
It also demonstrates that Bikeep's products are a credible fit for the German market, where sustainable urban mobility is increasingly a priority for public investment.
The Value of Local Sales Support
For companies outside Germany looking to win public sector clients, the practical barriers are real: language, procurement procedures, local expectations around documentation and communication, and the simple fact that relationships matter. A local sales partner who understands these requirements and can manage the process end-to-end removes much of that friction.
That is what G&E Sales did for Bikeep – and it is what we aim to do for every company we work with.
Looking to reach public sector clients in Germany? We are happy to talk through what that could look like for your company.
Reach out at info@geglobalsales.com.
Bikeep